two decades ago, the icon that has become blu_line, was forged by two brothers. 

graham, the oldest of the two was a computer programmer whilst his younger brother, philip, still finishing matric, envisioned a brand that would continually push the boundaries in the kitchen industry and eventually compete on an international level.  starting with only a unique concept of a kitchen, graham 24 and philip just 18 would not let anything distract them from their vision. today, they believe that their young age played to their advantage, being fearless and not seeing any limits.

"we didn’t know what couldn’t be done so we did it anyway." says graham, managing director of blu_line.

continually testing new materials and textures, as well as adopting and embracing technology every step of the way, while keeping to the vision no matter what the obstacle, is what led the way to what has ultimately become the iconic blu_line brand. 

our vision has been to look at the kitchen differently, where we see the kitchen as modern furniture, anchoring the architectural interior while serving the functional demands of the home. with this, we have envisaged a unique experience for every person using this space and carrying this experience through. it is this outlook and philosophy that drives us as a company and continually pushes us to discover more, risk more and create unique solutions and experiences for our niche clientele. creating products for the kitchen first and then the whole home has been our passion for nearly two decades, ensuring everything we do is grounded in touch materials and architectural form, with own proprietary technologies enhancing the overall dynamic experience.

the blu_line kitchen as well as wardrobe collections will continue to be re-imagined with new developments, innovations and ideas being implemented to ensure this world-class brand always stands apart, exceeding all expectations locally and abroad!